What X-Series Camera Should I Buy?

With so many great Fujifilm X-Series cameras available there has been some confusion about what the different X-Series cameras offer and which model would best suit your needs. I know personally I have had many photographers both amateur and professional ask me the same question, so I suppose this is a quick write up to tell you the basic differences between the X-Series range as well as defining their markets and strengths.

So let me begin by starting from the top.


fuji xpro1

Are you a professional photographer who earns an income from your craft or are you a really enthusiast photographer who simply wants the best image possible?  If you fit into any of there categories then the Fujifilm X-Pro 1 is for you. Not only will this camera create a beautifully sharp image due to its new X-Trans CMOS sensor but it will also look great in your hands! Built to an incredible quality this die-cast magnesium alloy body has been crafted by some of Fujifilm Japan’s finest.

The hybrid viewfinder in my opinion is an understated tool. Used correctly the professional photographer can gain fantastic insight into a previous capture by opting for a quick review within the viewfinders frame. The ability to set the viewfinder up independently is a sure winner for the landscape photographer too as a horizon level is only a few clicks away.

Fujifilm’s history with film photography is legendary. Landscape photographers may remember the film Velvia which gave a vibrant tonality and beautiful saturated colour, while fashion or portrait photographers may recall Astia which enriched a soft silky look to skin tones. These films have not been forgotten. Fujifilm have brought back these colour and tonal qualities by reproducing the photo film expression by way of the film simulation mode. Not only can you choose individual film simulation modes to relive the past, but you can also bracket them too!

The above mentions only form a small part of the Fujifilm X-Pro 1 arsenal. In my view the Fujifilm X-Pro 1 is well suited for the experienced professional photographer who appreciates quality and craftsmanship.  This great tool isn’t just for the elite though, I would highly recommend it to any photographer who may call themselves an enthusiast. The Fujifilm X-Pro 1 is well suited for low light situations as well as landscape, macro, street, travel, portrait, studio and fashion photography.


fuji x100sWow this camera has so many standout features! I want one!!!

At the moment this is my favourite camera. I’ve had the privilege of using this camera a few times now and it has blown away all my expectations! If you are a professional photographer this is the camera for you. Why? Let me explain…

The two features which stand out are the X-Trans CMOS II & EXR Processor II. Combine these with an Optical Low Pass Filter-less system and optimize every image with a Lens Modulation Optimizer and you have the perfect image. I’m not going to go into the technical side here so I suggest you do some online research and ask your photography sales professional about these features. To sum it up though some people are questioning why you even need to shoot in RAW because the quality from a JPEG on this camera is that good! I’m a believer….that said…does anyone want to buy me one?

Something else which is worth noting is the new focus modes; Digital Split Image, Focus Peaking Highlight and Manual Focus. These focus modes all benefit from the phase detection pixels integrated in the X-Trans CMOS II sensor. The result is a faster, pin point and sharper focus.

In my option the world would look better if everyone owned this camera. However I understand this is a highly advanced camera which should benefit all professional photographers, enthusiast and those who experience GAS (Gear Acquisition Syndrome). My advice, if you can get your hands on one of these cameras – don’t let go!

I’m yet to experiment fully with this camera but from what I have learned it would suit low light situations, landscape, macro, street, travel, portrait, studio and fashion photography.


fuji xe1Sitting below the premium X-Pro 1 and X100s is a camera which still offers the same outstanding image quality of its bigger sibling (X-Pro 1). Forming an important heritage, the newer Fujifilm X-E1 boasts a familiar sense of design which surpasses expectations. The on board pop up flash, electronic viewfinder, silver design and smaller body are all distinguishable features of the X-E1.

For me this camera has become a welcome back up and is regularly carried with my camera gear. Not only will it hold its own against a full frame digital SLR, but the camera’s output quality speaks for itself.

Let me tell you about a little unknown feature – it’s called in camera RAW conversion.  Sounds like it is a simple idea but let me assure you it’s a powerful tool. Having the ability to shoot a RAW image in the field is something professionals and enthusiast photographers do almost every day. For those who don’t know a RAW file is an uncompressed image. Shooting in RAW mode allows you to post process the capture the way you like, unlike a .jpeg image (compressed image). The problem is most of the time you need a computer…not anymore! Using Fujifilm’s technology, you are now able to reflect your shooting condition, increase or decrease your exposure, increase dynamic range, add a film simulation, reduced noise and even change your white balance or highlight tone. Now that’s what I call a powerful tool, in fact I think they call it a Fujifilm X-E1!

Like the Fujifilm X-Pro 1, I would recommend the X-E1 to the professional, enthusiast or budding photographer who wants to upgrade from an entry level digital SLR. The camera performs brilliantly in low light conditions and is well suited for portraiture, travel, macro, fashion, landscapes and street photography.  Don’t be fooled by my brief explanation though. I would highly recommend getting out there and putting this camera through its paces – you won’t be disappointed!


fuji xm1The X-M1 is a little camera with a huge appetite for great image quality.  If the sensor from the X-Pro 1 and X-E1 were combined the X-M1 would be the identical triplet. Separated by its chiselling looks and iconic X-Series design, the X-M1 has also been made to very high Japanese standard.

This is the first of the interchangeable X-Series cameras which has the consumer or first time photographer in mind. The camera includes a turn dial which includes some great features like portrait and landscape modes, SR Auto (scene recognition) and a custom setting which you can assign your own settings to.

You may also notice due to its small size the X-M1 lacks a view finder, not a problem they said – “we’ll put a high resolution LCD tilt screen on the back of it!”….and they did! If you ever come across an incredible innovation to the photography world the high resolution tilt screen on the X-M1 would be it! I have found the tilt screen fantastic to use. Getting on the ground to look at the screen is a thing of the past!

Don’t be fooled by the size though – great things come in small packages. The X-M1 has been made small for a reason. You can pick the camera up in one hand and still change the shutter speed and aperture settings with ease making it the perfect travel companion.

Did you know about the new WiFi feature? Not many do so I’m glad you are reading this. Let me say this, your Facebook photos will never look the same again! You don’t ever have to put up with terrible quality photos from your smart phone again. Simply capture a great image with the X-M1, transfer it to your phone using the free Fujifilm app and snap – upload your image to Facebook or your preferred social platform for instant connectivity.

I would certainly recommend this camera to the professional, enthusiastic, budding photographer and beginner. The X-M1 covers all bases by featuring automatic and manual modes which will inspire the entry level photographer to improve their craft whilst appealing to the professional who typically like to control the camera. I foresee this camera to cover the basic photography environments like landscape, portrait, fashion, macro, travel, street and fashion photography.


fuji xs1

When was the last time you went travelling? Did you end up weighing your bags not knowing what to leave behind because your baggage allowance was blown? Let me offer you some advice….take a smaller camera and leave the big, heavy bulky digital SLR behind and take the smaller, lighter, bigger zoom Fujifilm X-S1 instead. Did I hear a sales pitch in that? :)

A few words – this camera is amazing! I’m speaking from experience here. Boasting a whopping 24mm (wide angle) to 624mm (super zoom) this camera packs a punch. You will be able to bring the action close without leaving the comfort of your seat so if you are into your wildlife photography the Fujifilm X-S1 is a must look.

Macro photography is something anyone can do. The world instantly becomes an abstract, interesting image. For me this is one of features which stand out on this camera. Most cameras feature a macro mode, however the X-S1 offers something extra special – Super Macro mode. Using the Super Macro mode on the X-S1 incredibly gets your lens up to 1cm away from your subject and if you combine this with the tilt LCD screen, you end up with a winning combination.

I would recommend this camera for anyone who enjoys wildlife, landscape, portrait, fashion, macro, travel, street and fashion photography. For those looking at purchasing a digital SLR this camera should fulfil all your needs. For example, you won’t have to invest in multiple lenses or worry about the weight while travelling – it’s the perfect travel companion.


fuji x20

If you want a fast, stylish compact then this is the camera for you.  The optical technology is highly advanced due to combination of the revolutionary X-Trans CMOS II Sensor and EXR Processor II…sound technical?….all you need to know is this camera shares the similar technology in the award winning X100s camera. I can write about the incredible image quality and superb Japanese design all day but I won’t, instead I’ll challenge you to pick up the camera and experiment for yourself.

When experimenting with the X20, be sure to check the 12 frames per second high speed shooting. With this setting the chances of missing the moment are almost cancelled out due to the new improved focus system.

Have you ever been out at night and noticed your images look really dark? Chances are the darkness of an image relates back to your lens. Well you guessed it…with the Fujifilm X20 you shouldn’t have dark images problems. The bright lens (f2.0 – f2.8 for those spec hunters) will make sure you have every chance of capturing your night portraits professionally with style. The end result should be bright enough to hang on your wall for everyone to see!

The X20 has really borrowed many of the features from the X-Pro 1, X-E1 and X100s and combined them into a small camera which you can carry around with ease. Be sure to check out the array of accessories for this camera which include a leather case, multiple external flash units, lens hood and filter set and external microphone for video recording.

I see the Fujifilm X20 as a camera for everyone as the size, image quality and weight could well surpass many of its competitors. I recommend using this camera for all aspects of photography – it’s the great all rounder.


fuji xf1

Why would you need a compact camera which offers an incredible image quality at an affordable price? I’m sure this is a question Fujifilm asked when they created the X-F1.

I see this product as a stand out against its competitors which in my view don’t offer the same sort of features. Let me take you through the process of why I would recommend this camera to anyone interested in photography.

The thin fold away lens has been designed to keep the camera small so you can fit it in your pocket and take it with you.

The fast, bright f1.8 lens brings what would have been dull dark images to life.

This camera oozes Fujifilm’s X-Series iconic design.

I could go on but really these are just words on a website – there’s nothing like picking up the camera and testing it for yourself. So go on…what are you waiting for?


I hope you found this small bit of insight helpful. If you get the chance let me know what your thoughts are about X-Series cameras.

Until Next Time – Happy shooting!


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Social Media Specialist > Blogger > Entrepreneur > Photographer > Marketer > Views and opinions are my own.

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