Recycling a Camera into Creative Typography

Ross Aitken Featured Image

Ross Aitken, recently created a typographic work constructed from a dismantled Tudor camera.

The creation was for a submission for the recently closed Mother / Creative Review Photography Annual Cover Competition.

The call to artists was:

Could you come up with a cover concept for our 2014 Photography Annual? CR has joined forces with the Ideas Tap charity for young creatives and ad agency Mother to set one of the 10×10 series of creative briefs.

Founded in 2008, Ideas Tap provides opportunities, funding and professional mentoring to young people wishing to pursue careers in the arts and creative industries. Supporters include the National Youth Theatre, the BFI and Magnum Photos.

This year, Ideas Tap is collaboratibg with Mother on 10×10 – a series of 10 creative challenges running over 10 weeks this summer. An overall winner of the programme will receive a six-week paid internship at Mother while the winners of each individual brief competition will receive £500.There will also be an exhibition of the best submissions at Mother in the autumn.

The overall artwork is a stunning creative piece which forms the typographic letter ‘P’. Ross explains his thoughts behind the final submission;

The piece revolved around my attempt to discover a different way to use a camera to create an image. This envolved me buying and disassembling an old, broken camera and reusing its parts to create something new (and hopefully interesting) in the form of a piece of typography.

The track is Ann Arbor parts 3 & 4 by Shigeto. I do not own the rights to this music, nor do I claim to do so, just thought it made a nice accompaniment to the video. If you like it, buy his albums, they are brilliant.

Previous winners of the Creative Review Photography Annual Cover Competition can be seen here:

Creative Review 2011 winner

2011 Winner

Creative Review 2013 winner

2013 Winner


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